Lokmat celebrates Maharashtra Day with 3D issue!

The 3D wave swept the city on the occasion of the 51st anniversary of Maharashtra Day on Sunday when Lokmat Media Limited added a new dimension to newspaper reading by publishing the first 3D edition of its Nagpur, Aurangabad, and Mumbai city editions on May 1, Sunday. In Pune, the 3D newspaper was introduced on 29th April.

This unique attempt, first in Maharashtra , coinciding with May Day, garnered an overwhelming response from industry and the readers alike . The three-dimensional effect was applied to most of the daily's coloured photographs and advertisements which could be seen through 3-D viewer glasses provided free with the newspaper

With many pioneering initiatives under its belt, Lokmat has added another feather to its cap by being the first publication in Maharashtra to bring the 3D experience in the print medium for the readers. The advertisers got the opportunity to showcase their brand communication in 3 Dimensional view which drew more than the regular response from the readers. Readers spent more time reading the paper and enjoying the 3d experience.

Circulation colleagues at Lokmat were enthralled with the newspaper sales, all copies were literally devoured and there were no unsold or returns. Demand for the newspaper grew gradually and by midday they were all sold out. Regular subscribers were thrilled and are planning to save their copies for future reference.

The advertisers were glad for the value addition the 3D feature provided to their regular print ads and the customer connect and brand recall that it generated. Commenting on the successful venture Jwalant Swaroop, Director- Advertising, commented "3D printing is indeed impactful. I am glad we were able to sell the concept to clients of Consumer electronics, Automobile, Real Estate and Financial services categories. We are seen as a proactive media group in Maharashtra and Goa this initiative helped us to strengthen this belief among our readers' and advertisers alike"

The advertiser's feedback to this feature was very positive mainly because of the appeal it could generate across the industry segments. As one of the advertisers PARANJAPE SCHEMES remarked "It is an excellent initiative by Lokmat. It will be very useful for advertising as we can present our products in 3 dimensional way which will create more impact, specially for the Builder segment".

Another advertiser, Ravindra Khinvasara, Khinvasara Constructions, Aurangabad, commented " It is a maiden attempt by a Marathi newspaper and we appreciate this creative idea of Lokmat which has helped our advertising to get the message across in 3D"

Amol Dhake, CMD, Satvik Group, Nagpur, remarked, " I am delighted to be associated with Lokmat and had a chance to view "Satvik" and many other ads in 3D. The response was exhilarating and the unending calls from my clients, friends & relatives kept me busy and happy for the whole day".

Lokmat has already marked its place in the hearts and minds of the Marathi readers by providing news views and information to empower them in today's competitive world. With this unique innovation the newspaper has virtually sealed its position.

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