Lokmat Media bags WAN IFRA Asian Digital Media Award

LOKMAT MEDIA wins the "WAN IFRA Asian Digital Media Award" for their entry "Lokmat Aurangabad Premier League- A Cricket Carnival" in the "Best in Cross Media Advertising Award" category. The award was announced at the annual conference 'Digital Media Asia 2010', Singapore and the presentation ceremony was held on the evening of 24 Nov 2010 at the Velvet Underground, Zouk Singapore.

These awards from WAN-IFRA, World Association of Newspapers and News Publishers is aimed to duly acknowledge the best examples of how individuals and organizations have embraced new technology, innovative thinking and creativity in Digital Media in the Asian Region. Best in Cross Media honours a newspaper¹s ability to offer added value to its readers/users and advertisers through publishing or advertising on several media channels. Entries demonstrate effective use of each media platform¹s

As Jwalant Swaroop Director Advertising & Business Development remarked, "Lokmat, always endeavours to enrich and engage readers with the newspaper. In this course we create ample opportunity for advertisers to connect with critical mass which our brands singularly cater to. We successfully monetized these opportunities thus registering smart revenue growth both in difficult times and also when the market sentiments are strong."