Lokmat stops Sunday supplement and enhances its offering in the main issue
Trends indicates a distinctly high engagement level with newspaper on weekends. Lokmat basis its in-house research has found the readership numbers of newspaper supplement is de-growing and to address the challenge Lokmat enhances ‘Manthan’ for its 2.13 Cr readers in the main issue which will increase the time spend over reading the newspaper. ‘Manthan’ will reflect in the Lokmat main issue from 10th February on every Sunday across Maharashtra.
Commenting on this initiative, Pushkar Kulkarni, General Manager Product Development – Lokmat Media said “Every media house aims towards readers interests and thus we came up with this initiative of bringing ‘Manthan’ as a part of Lokmat main issue for our readers across the state of Maharashtra”