Looking forward to new learnings, new tech & Advertising Rocks at Goafest: Subhash Kamath

With Goafest 2023 just a couple of days away, the excitement in the industry is palpable. To be held from May 24 to 26, 2023, Goafest will raise a toast to ‘The Future of Creativity’.

Adgully will be bringing all the excitement and discussions and happenings from Ground Zero during South Asia’s biggest advertising festival. In the run-up to Goafest 2023, we are reaching out to advertising industry leading names to uncover their “Josh” (enthusiasm) for Goafest 2023.

Co-hosted by AAAI and The Advertising Club, the event will be held at the Grand Hyatt in Bambolim, Goa. Goafest 2023 will feature the 54th edition of the ABBY's, a prestigious awards ceremony that has been recognizing creative excellence in advertising for over 50 years. With an expected attendance of over 2,000 industry professionals, the festival provides a unique combination of knowledge sharing, networking, and celebration.

Sharing his excitement on the conversations that are expected this year, Former CEO of BBH and curator of Advertising Rocks, Subhash Kamath noted, “The theme of Goafest this year is The Future of Creativity. In a rapidly changing world of brand communication, where the lines between advertising and content are blurring, and with digital technology, AI, etc., altering our conversations and the way of engaging with consumers, this is a very important topic to reflect upon.”

He further said, “I’m looking forward to learning from sessions on how our industry can embrace these new technologies and raise the bar on our creativity and customer engagement.”

Quoting his ex-boss at BBH, Sir Nigel Bogle, Kamat said, “‘Run towards the future, not away from it’ – never have those words been more true than our current times.”

This year, the fest has also introduced a new initiative called ‘Advertising Rocks’, which aims to provide a platform for India’s creative community to showcase their musical talents. This unique initiative invites bands and solo performers from the advertising and media industry in India to participate and entertain delegates at Goafest 2023.

“Apart from this, of course, it’s Goa and it’s a fest! So, I’m looking forward to enjoying the atmosphere and interacting with the youngsters at Goafest. Especially our Advertising Rocks initiative, which will showcase some amazing musical talent from our industry.”