Lotus Enterprise appoints Shrutish Maharaj as Chief Business Officer

Lotus Enterprise, the parent company of leading Marathi GEC, Fakt Marathi and sister concern of Enterr10 TV network has unveiled ambitious growth plans in terms of new launches and future consolidation in the regional entertainment space. The soon to be launched Kannada GEC, Dangal Kannada will be the group’s foray in south regional entertainment space. Former Enterr10 network Executive Shrutish Maharaj has been appointed to lead the charge as Chief Business Officer. Maharaj, a revenue and business leader with an impeccable record of 17 years has held multiple leadership positions with groups like UTV, Times TV Network and Helios Media. His latest stint was with sister concern, Enterr10 TV Network as Chief Revenue Officer where he was instrumental in setting up and scaling up the group’s revenue and operations function . In his new role at Lotus, the revenue, strategy, syndication, operations,  marketing  & digital teams will report into him. Maharaj will also spearhead Bhojpuri Cinema, the leading Bhojpuri channel as an additional responsibility. He will be based in Mumbai and  will report into both the promoters Mr. Manish Singhal and Mr. Shirish Pattanshetty

In a joint statement, Mr. Manish Singhal and Mr. Shirish Pattanshetty , “We have immense faith in the capabilities and credentials of Shrutish and we are most confident that his is the right leadership to transform our vision into reality, as far as regional TV space is concerned”.

Maharaj echoed his exuberance by adding, “it’s thrilling to be back working with the group and the duo. Representing some exciting products in some exciting markets will be a precious opportunity to also learn while I lead. My objective will be to help them build valuable media brands while scaling up and fast tracking the revenue mandate. Adopting a transformational approach as against a transactional one has always been a key to differentiate brands from products and we pretty much are committed to lead our group in that direction from here on.”

Lotus Enterprise plans to get into multiple languages in the regional entertainment genre in the times to come. Fakt Marathi channel will be continued to be handled by Screenmax Media currently.