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LOWE Lintas bags Gold for Maruti SX4 TVC

LOWE Lintas known for its creative and insightful work has bagged Gold for their work done on the Maruti SX4 TVC "After You' at the Indian Documentary Producers' Association (IDPA) award for best editing in advertising for the year 2009.

IDPA is India's largest association of producers of documentaries, animation films, advertising films and TV programs. The organization holds film festivals and institutes awards to recognize and reward the best among Indian short film makers.

The TVC was a part of the communication campaign that was developed to launch the new SX4 fitted with advanced VVT engine. Positioned as the car that delights the man in every gentleman, the SX4 is a premium sedan from Maruti Suzuki India Limited.

The SX4 TVC is seamless and engaging in its flow, which is a testimony to its superlative editing. The storyline posed a strong challenge to the filmmakers as it comprised of 6 different situations, all of which, including the car shots, were filmed during night ' a first at Maruti. And all of this was brought together beautifully in a 40 sec edit.

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