Lowe Lintas Delhi appointed creative agency for TravelTriangle
TravelTriangle, a leading online holiday marketplace, has appointed Lowe Lintas Delhi to handle its creative duties. A host of agencies competed for the account, but Lowe Lintas Delhi was shortlisted for its clear understanding of the brief and suggesting a plan that resonated with what the brand had in mind for the Indian market.
Commenting on the appointment, Sankalp Agarwal, CEO & Co-founder, TravelTriangle, said, “TravelTriangle is built on a unique business model and communications is strategic to our category. With Lowe Lintas as our creative partner, we hope to make definite strides towards improving our brand offering in the market.”
On the new business win, Naveen Gaur, President, Lowe Lintas Delhi, said, “Indians are now holidaying and travelling more often both domestic and internationally as well. Amidst the presence of local travel agents and variety of online travel portals catering to travellers, we saw the uniqueness of TravelTriangle – a product which makes for a seamless and pleasurable holiday planning and booking experience which Indians will really value. We are excited to leverage this innovative product and build a strong consumer brand which challenges the status quo in the category.”
TravelTriangle is an online travel planning portal with a network of more than 600 travel agents located in India and abroad. Based out of Noida with a team of 300 people, the company is the brainchild of three IIT alumni – Sankalp Agarwal, Sanchit Garg and Prabhat Gupta. The trio went on a holiday to Ladakh, which was booked through a travel agent and were pretty satisfied with the package. While on holiday, they interacted with other travellers who had managed more customised and better value trips. This set them thinking and the business idea was born. They started working on a customised holiday plans, which later matured into TravelTriangle.
As the name suggests, it’s an eco-system play of three constituents: travellers, travel agents, and an efficient marketplace. The USP of the platform is in its personalised approach, customer oriented product and reliable fulfillment. Operating in 60+ destinations, TravelTriangle has served over half a million travellers till date.
This win marks another one for Lowe Lintas Delhi that has been seeing steady business growth over past few months. Lowe Lintas Delhi’s client roster includes Vivo, Google, HouseFull, Youtube, Olx, Pepmelt, Revital, and Zopper, among others.