Lowe Lintas & Partners bags Maruti Suzuki's Ertiga business; ends 2011 with Economic Times and 100 new business wins

Lowe Lintas & Partners, one of India's largest and most storied communication groups ended 2011 by bagging the prestigious Economic Times business. This win took up the agency's win tally to a staggering 100 new account wins across the country. Earlier on in the year, it had added many other prominent clients to its robust portfolio including Suzlon, 3M, Tata Interactive, Birla Ultratech, Videocon D2H, GE Healthcare, Starwood, Muthoot Pappachan Group, Expedia and many others.

Joseph George, CEO, Lowe Lintas & Partners said, "As far as crossing the 100 mark in 2011 is concerned, clearly I am very delighted. Our collective goal at the agency at the beginning of 2011 was to over the next 3 years, make our size and scale commensurate with the trust and equity we enjoy in boardrooms and on the street; and to that extent 2011 has been spot on plan."

Adding to the impressive portfolio, Lowe Lintas & Partners has begun 2012 with winning the creative duties for the soon to be launched multi-purpose vehicle (MPV), Maruti Suzuki Ertiga. Won in a multi-agency pitch, Ertiga by Maruti Suzuki was one of the most awaited cars at the Auto Expo 2012. The three-row, seven-seater Ertiga marks the car maker's entry into the utility vehicle segment.

Speaking on the new business wins, George said, "We were assigned Economic Times without a pitch. This is a clear demonstration of the relationship we enjoy with the ET NOW team and the quality of work we have delivered on ET NOW right from its launch. We are privileged to be asked to manage a power brand like Economic Times; and we hope to partner them in making it even more powerful. Ertiga was of course won in a competitive pitch; and we are grateful to Maruti Suzuki for placing their faith in us to manage this very exciting offering to the Indian market."