Lowe Lintas picks S. Subramanyeswar as National Planning Director
Subbu has spent more than a decade and half in advertising and marketing during which he worked at Rediffusion Y&R, Saatchi & Saatchi, Mudra, Parle and Wipro. Some of the leading brands that Subbu anchored include Citibank, Colgate, Procter & Gamble, General Mills, Johnson & Johnson, Unilever, Sony Ericsson, Tata Tea, Tata Sky, Nestleand and TVS.
At Publicis, Subbu was a key global planning resource on a number of brand and knowledge initiatives including authoring the "new brief". While at Saatchi, he was awarded "Gold' for being the best strategic planner in Saatchi Asia region in 2006.
A passionate academic that he is, Subbu had just written his first book "Chattering Classes' that deals with building brands in a conversational world.
Speaking on his appointment, Joseph George, CEO, Lowe Lintas said "Subbu has a brilliant mind and a great attitude. His strategic thinking abilities and his highly evolved grass roots understanding makes him uniquely qualified to develop, nurture and grow Lowe Lintas's partnership with marketers in the non-metro markets"
On joining Lowe Lintas, Subbu said, "I'm happy to be here. Lowe always had a strong Planning culture and the planning product is well respected internally and externally. I bought into Joe's thinking on breaking new ground by being a Planning Entrepreneur here"
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