Lucky Ali appoints UTV as the official music partner

Ovations India presents Raasta-Man, a never-before-done 25 city Road Show. Ovations India is the producer and host while Buenos Entertainment has been chosen to support Ovations on Sales, Marketing, Event Management, Logistics Management, Ticketing, Travel Management, Event Production& Backstage Management.Zubair Ali is the Tour Manager. The Road Show commences in the first weekend of September and there would be a concert at various cities on the itinerary, and would go on non-stop for 3 months, culminating in November.

Ace songwriter and composer Lucky Ali is one of the pioneers of Indian Pop music which was then vibrant with video et al. Since then, there has been no looking back. With this album, he reveals his distinctive music and offers timeless compositions promising a whole new experience to his listeners. The album is a treasure chest of Lucky Ali's experiences successfully translated into 11 songs.

Lucky has freed himself from all the bonds of the music industry to give momentum to his unique and trendsetting brainchild. While everybody applies for a Copyright, Lucky Ali went theCopyleft way and decided to launch his own label, Lucky Ali Entertainment ' a part of the Surplus Group.

No costs or effort have been spared in the production values.

While the album will be popularized through the grand multi-city concert, Lucky Ali has appointed UTV as the official music partner to make the album available across various mediums. Through this partnership with UTV, the album will be accessible on radio, television, Voice and other digital platforms.

Lavina Tauro, Senior Vice President, Music and Voice Products, Interactive ' UTV, said "Lucky Ali is undoubtedly one of the best singers in the industry today with an immense fan following across the globe. After receiving fantastic response for the album, we at UTV Interactive are looking at leveraging this across platforms to build a proposition that would ensure his music accessibility to fans and music lovers. With Lucky Ali's popularity and the grand culmination of his album, we are confident that this association will be highly successful"

Says Lucky Ali, "Raasta-Man is dedicated to all my fans who have greatly supported me all through my career and have displayed their love for my music. Raasta-Man's music takes you on a soothing journey, which inspires one to live every moment to the fullest. Life is a journey and not a destination and this album personifies that sentiment. I would like to thank Ovations for giving me the opportunity to showcase my music."

Says Idris Ahmed of Ovations, "Lucky Ali's music has always been unique, soulful and incredibly popular. With Raasta-Man he is all set to break his own records. His fan following is enormous; his music timeless! We have taken this initiative to bring to music aficionados across India the unique sound, passion and soul of Lucky Ali's music."