Lukup Media assigns its creative duties to JWT

Lukup Media, which operates India’s first on demand and multi-screen TV service, has appointed J. Walter Thompson (JWT) as their advertising agency. The account will be handled out of the agency’s Bangalore office.

While multiple agencies were invited for the pitch, the JWT team’s work managed to capture the spirit of Lukup Media’s intent of revolutionising the content and entertainment space with game changing experiences.

The campaign will be spearheaded by Senthil Kumar, Chief Creative Officer, J. Walter Thompson. Outlining his perspective on the brand, Kumar said, “The content we consume has moved beyond one screen many years ago and this innovation of multi-screen content streaming from one device is a product idea whose time has come. And our creative ambition is to amplify this concept and deliver insightful communication for Lukup and ensure that we partner the success story of this brand from start up to the finish line. The opportunity to create digital first content for a multi-screen content experience product is huge, and my team is really excited with this win.“

JWT will comprehensively handle the ATL mandate of Lukup Media, working towards creating campaigns that will help form an emotional connect, and brand recall among the consumers. JWT’s expertise will be handy in standardising consumer touch points with consistency in terms of tone, and language.

Commenting on JWT’s appointment, Dhiraj Chadha, Head of Marketing, Lukup Media, said, “JWT is one of the premium advertising agencies in our country, globally known for their creative and unique ad campaigns. We are delighted to be partnering with them, and are positive that our combined efforts will deliver extraordinary response from the customers.They are currently working on the core proposition and positioning, and we are confident that the final output will be incredible.”

Elaborating on the new win, Joy Chauhan, Managing Partner, JWT, Bangalore, said, “Lukup Media is poised to change the way we consume entertainment and information. Lukup offers a futuristic proposition with high potential, which converges content access across devices, through portability and personalisation. We are absolutely delighted to have won this business, it gives our young, tech savvy talent an opportunity be an integral part of a change this brand will bring in the world of entertainment and information delivery.”

Lukup Media offers its dual play services with TV and Internet access through a single connection to homes where its Lukup Player product delivers content and Internet access to multiple screens and consumer devices. The company is promoted by Kallol Borah and Harsha Mutt, who have built and operated businesses in the US, Europe and India.