Luminous Gets Witty This IPL Season

Indian Premier League (IPL) dominates social media with consumer brands launching several witty campaigns to engage with their consumers. However, global pandemic has limited the scope for brands to leverage the IPL season this year, especially for those which are not officially associated with the league.

But this hasn’t dampen Luminous Power spirit to engage with its cricket crazy consumers through moment marketing campaigns and jumping into conversations around the IPL League.  Moment marketing is an effective engagement route for Luminous that brings wittiness into the online creatives brand is posting before and after every IPL match on social media.

 With people practicing social distancing in order to prevent the spread of coronavirus (COVID-19), this is probably the most testing time for most brands to connect with their audience. As per the report by Mckinsey, there has been more than 10 per cent growth in online shopping across categories during the pandemic globally. Therefore, Luminous feels that moment marketing is a right tool for the brand to be present on social platforms and actively communicate with audience. This is also helping Luminous to build high brand recall and integrate the brand messaging perfectly with every match for the wide range of its product offerings.


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