Luminous launches TVC for range of fans with Sachin Tendulkar
With over 3 decades of expertise, Luminous Power Technologies is the leading power and home electrical specialist in India offering a vast portfolio, from power back up solutions, to home electrical offerings. The company has successfully launched various products in the market, becoming “the most trusted” brand. The company is now shifting its focus to be one of the most loved brand for their consumers. With an aim to connect with their consumers on an ethereal level, Luminous has unveiled their new TVC campaign starring Sachin Tendulkar.
Concept: The new TVC campaign is a slice of life concept built on the importance of adding style and design, wherever we are . Launched during the biggest sporting extravaganza – IPL, the campaign highlights how crucial it is to have a style statement and design to every home electrical product. Through this new ad campaign, the brand endeavors to connect emotionally with the consumers while tickling their funny bones.
The launch of signature fans collection is a big step in that direction and the new TVC is revolve around the fact that Luminous takes you on a world tour through its signature fan collection.