Luminous Power Technologies celebrates association with Sachin Tendulkar

Luminous Power Technologies, a powerful and trustworthy brand with a wide range of innovative products in the power backup, home electrical and residential solar space marks successful 10 years of brilliant association with cricket icon Sachin Tendulkar. The brand has released 2 digital films to celebrate this partnership with a promise of more prosperous years to come.

 In one of the digital films, Sachin talks about his philosophy that victory or success does not belong to an individual but instead belongs to the whole team and this same philosophy played a role in the success of his decade long journey with brand Luminous. The video showcases the journey that Sachin and Luminous have embarked upon together while also highlighting the milestones they have achieved together as the brand evolved from ‘Jispe Desh kare Bharosa’ to ‘Khushiyon ka Ghar’. Another short film unveiled on the occasion shows a mutual respect and gratitude for the long lasting and solid partnership between Sachin Tendulkar and the brand Luminous as the Luminous team thanks the legend holding hand written 'Thank you’ placards for Sachin and his continued support helping the brand enhance its credibility, for encouraging thousands to trust the brand, and for always believing in the brand’s values.

 Looking back on his incredible journey with Luminous, cricket legend Sachin Tendulkar, says, “My association with Luminous has been a fantastic one and I have thoroughly enjoyed it. For me, it has always been about getting associated with a brand where there is synergy in our values and that’s the reason why this partnership with Luminous has gone from strength to strength in the last 10 years. In these 10 years, we have collaborated on some really interesting campaigns and have also undertaken various social initiatives like ‘Spreading Happiness’ towards achieving our vision of illuminating people’s lives. I look forward to continuing this association in the years to come.”

 Expressing his gratefulness for Sachin’s continued support, Mr. Vipul Sabharwal, Managing Director, Luminous Power Technologies, said, “Reliability, consistency, longevity and highest standards of integrity are what makes Sachin the perfect exemplar for representing Luminous. Just like Sachin ensured he continuously evolved as a legend, maintaining his supremacy, Luminous has also evolved to become one of the most popular home electrical brands in India. We take great pride in having Sachin associated with the brand. His constant support in building a strong consumer connect is taking Luminous to great heights. We look forward to many more prosperous years together.”

 Sachin Tendulkar was roped in as the brand ambassador for Luminous Power Technologies in 2010 and this partnership of 10 brilliant years is one of the first in the category. This unique association is a result of the synergy between the brand’s value and Sachin’s principles in his real-life.