LUX LAUNCHES BRAND ‘LUX GOLDEN ROSE AWARDS’

HUL’s personal care product and India’s very first beauty soap, Lux, has announced the launch of a brand new engagement platform- Lux Golden Rose Awards. The function celebrates and recognizes beauty, style and glamour of iconic Bollywood characters who have shaped the trends of the country at large and the industry specifically

The inaugural edition of the Lux Golden Rose Awards will be presented at a ceremony in November 2016.

Fans and connoisseurs of Indian film are abuzz with anticipation for this new step which honors Bollywood actresses for portraying versatility with zest. The nominees in the various categories will be determined by a panel of established personalities from within the film industry.

On introducing these awards, Sandeep Kohli  Executive Director, Personal Care, Hindustan Unilever Limited said, “It gives us immense pleasure to unveil a new chapter in the history of Bollywood by introducing the Lux Golden Rose Awards. We feel that fans of cinema across the country would love to see their favorite Bollywood actresses being recognized for their beauty and elegance on a fantastic platform and we eagerly look forward to our premiere edition of the awards.”

Commenting on the awards Deepika Padukone said, “More than the experience itself, I was excited on joining the LUX Family, women have changed over a period of time and Lux is a reflection of the same”

As a brand, Lux has always been associated with the cinema world and was the first brand that highlighted the beauty and style of actresses. Being a brand favorite of several Bollywood actresses, Lux takes forward its beauty legacy of 90 years from Leela Chitnis who was the very first actress to endorse Lux to today’s leading ladies like Kareena Kapoor and Deepika Padukone and celebrates their beauty and grace on a glamorous dais with Lux Golden Rose Awards.a