Lyne, a premium electronics brand by U&i, launched in Mumbai

Lyne, a brand by U&i, was launched on July 24th, in the presence of their brand ambassador, actor Vidyut Jammwal. Lyne offers an affordable and prime range of consumer electronic products to its customers.

The founders, Meet Vij, Paresh Vij, and Navin Vij, hosted a grand launch event that took place at Hotel Lalit, Mumbai attended by their major stakeholders and stockists. The co-founders and National Business Head, Sandeep Sawhney, addressed the attendees with their vision for Lyne, followed by performances by renowned dance troop MJ5 and a virtual product tour.

With the launch of over 50 products in 10 categories, Lyne plans to establish itself, online and in stores. Its premium product line is anticipated to be distinctive and unparalleled in terms of quality and design. Some of its main high-demand products will include smart watches, data cables, neckbands, and earbuds. The product line will have an affordable price range starting right from Rs 499, owing to its six international manufacturing units and a packaging unit in India. The brand will also establish more domestic units in the upcoming months to meet consumer demand.

The company was created on the foundation of the long-running family business. After many years of involvement in the industry with their previous ventures, the company plans to grow by leveraging its previously maintained goodwill in the distribution chain and strong relationships with all its stakeholders, including manufacturers, dealers, and retailers.

"We have observed how the customers’ preferences and requirements have changed over the years. The idea of Lyne was conceived keeping in mind their top priorities in any electronic gadget—high quality, sleek design, and reasonable price. Our vision is for Lyne to be a complete one-stop solution for all the mobile accessory requirements that customers can think of, and we’re excited about it," said Meet Vij, co-founder, Lyne.

The brand ambassador, Vidyut Jammwal said, “I am incredibly excited to be working with Lyne as their brand ambassador. As someone who considers physical fitness hugely important, I am always on the lookout for smart products that complement my fitness regime like Lyne's smart watches and sweat resistant audio accessories.  I am eager to see the kind of innovative products they come up with, and wish them success in the future."

Lyne wishes to steadily grow and expand its customer base throughout the country by offering an exquisite experience with their products that are a class of their own.