Lyxel&Flamingo wins digital marketing & social media mandate for Boddess

Lyxel&Flamingo has been appointed as the digital media and performance marketing agency for Boddess, India’s finest multi-brand beauty-tech retailer, following a competitive pitch process. The mandate entrusts the agency with the responsibility of scaling up social media and digital marketing for the online platform and managing ROI for both, the website, and the mobile application.   

Lyxel&Flamingo will be blueprinting and executing media and advertising plans across digital channels. From managing performance campaigns, to search engine and YouTube optimization, the agency will be utilizing its digital DNA to increase website traffic and conversions for Boddess. To make Boddess the preferred platform for the highly aware and experimental consumers, Lyxel&Flamingo will be enhancing the media strategy with communication that is engaging and informative.

With the help of augmented and virtual reality tools that elevate the e-commerce experience, Boddess has grown significantly since its launch in 2020. Home to many unique international and Indian beauty brands, Boddess’ commitment towards building a platform that transforms how consumers discover beauty and grooming is what made the agency pursue the mandate. Lyxel&Flamingo will accelerate Boddess’ growth further by bringing in newer audiences to the platform with its strong data analysis skills.

Commenting on the newest addition to their beauty portfolio, Dev Batra, CEO and Co-Founder of Lyxel&Flamingo said, “We are very excited to partner with Boddess in their growth journey as a premium, multi-brand beauty destination. As one of the leading performance marketing and digital media agencies, we take pride in the longevity of our relationships with our clients. Our 'keep raising the bar' culture, strong relationships with platforms like Google and Facebook,  focus on the growth of our people and value systems help us build meaningful alliances. I am positive that this partnership is going to be a long and fruitful one. We hope to play a big part in making Boddess the beauty destination of choice for all discerning audiences in India.”

Ritika Sharma, Founder and CEO, Boddess, said, “We look forward to building our association with Lyxel&Flamingo in the coming months and together growing awareness for India’s newest Beauty and wellness platform.”