M&C Saatchi bags creative mandate for W

Speaking on the creative association, Anant Daga, CEO, TCNS Clothing Company Pvt. Ltd. said, "We were impressed by M&C Saatchi's in-depth understanding of the women's apparel market and the target consumer. We found in M&C Saatchi a partner, who has the strategy, market analysis, creative expression all figured out just right for W. Indian women's wear market is large, unorganized and untapped. Being a leading women's wear brand, W is well positioned to capitalize on this opportunity and with M&C Saatchi we look towards achieving greater successes for the brand."

The advancement was confirmed by Anjali Nayar, CEO, M&C Saatchi, "It was a great start to the year. And we are excited about having added W to our portfolio. With retail growing at this pace, we see a lot of scope to do some interesting work together."

Commenting on this advancement, Richa Sinha, Executive Creative Director, M&C Saatchi, said, "We are happy to have got W as it is a brand that's close to our heart. What makes W so special is the fact that the brand truly embodies the true spirit of the modern Indian woman and doesn't believe in slotting women in their clichéd roles."

Rupin Jayal, Head - Strategy & Planning, M& C Saatchi says, "W is a brand that is unique in representing the aspirations and identity of contemporary Indian women. With its blend of international influences framed within Indian silhouettes, W has the potential of becoming an iconic brand."