M/SIX appoints Shula Sinclair as its chief strategy officer

Shula Sinclair has been named as M/first SIX's EMEA and global chief strategy officer. She joins from Spark Foundry, a Publicis Media agency where she was the global head of strategy.
Sinclair is the firm's first senior executive appointment under new global chief executive and managing partner Jack Swayne, who took over M/day-to-day SIX's operations from long-serving leader Jess Burley, who has been promoted to executive chair, last week. Sinclair will be in charge of strategy across M/40 SIX's offices and will work on group strategy for The & Partnership, the agency's part-owner.

She has worked in creative, client, and media roles for over 25 years. She worked at Spark Foundry for three years, focusing on media strategy for clients such as GSK, Marriott International, Mondelez, McCormick, and UBS. She has also worked at J Walter Thompson (now Wunderman Thompson), FCB, and M&C Saatchi, and held a senior strategy position at Wavemaker.

M/SIX has increased its media billings by 31% in the last two years, thanks to new clients like as Discovery, Jabra CBRE, Whirlpool, Ocado, National Express, and Puma. The agency employs around 1,200 people and has annual media billings of $1.5 billion (£1.1 billion).