MAAC partners with United Nations in India to promote the Millennium Development Goals

The 8 Millennium Development Goals were propagated by the United Nations with the aim of improving the quality of lives of the world's bottom billion. The goals aim by 2015 to reduce poverty and hunger, promote universal education, gender equality, child health, maternal health, combat HIV/AIDS, environmental sustainability and global partnership,

The event will also be a platform for MAAC to invite applications for eighth 24FPS international animation awards, showcasing the best animation & VFX works in Hollywood, Bollywood, gaming and advertising films.

24FPS is designed to provide a common platform for young animators not only India but also from countries like China, France, Germany and the US. It gives the young professionals an opportunity to understand the challenges and opportunities of the industry and learn from world-class experts of the industry. Since its inception, the award has been a key driver in the promotion of fresh talent in animation in India and has the support of the global animation industry.

Speaking at the event Ms. Kiran Mehra-Kerpelman, Director, UN Information Centre for India and Bhutan said: "It is appropriate that the MAAC-UNIC partnership is being forged in the ongoing International Year of Youth. This animation contest will raise awareness among young people on the Millennium Development Goals and hopefully lead them in getting involved in efforts that can change the status quo. Today, with technological advancements progressing at a rapid pace, such creative ventures, I believe, will go a long way in productively engaging young people. The UN Information Centre is pleased to collaborate with MAAC to deliver very tangible results."

Talking about MAAC's association with the UN in promoting the Millennium Development Goals, Ninad Karpe, CEO & MD Aptech Ltd., "The tie-up is a new thrust to achieve the 8 Millennium Development Goals. It will enable contestants to develop content in terms of animated films to promote these development goals which is the theme for inviting entries for the 8th 24FPS awards. We believe that the power of vocational education can empower an individual with the choice of being self-sustained."

Also, announcing the forthcoming 24FPS Animation Awards, he added, "The global animation industry is said to breach the $100 billion mark in 2012 and will cross $1 billion in India. Awards like 24FPS celebrate talent and bring to the limelight some of the best work done in this industry."