Maaza is all set to quench the thirst this summer, launches new campaign "Jaldi Kya Hai?'
According to Andriy Avramenko, Vice President - Juice Business, Coca-Cola India, "Maaza's appeal across consumer segments has made it India's largest selling juice drink brand. It has been delighting mango lovers with its superlative mango taste for over three decades. The latest campaign of Maaza talks to the youth of today who are living a fast and rushed life. However, there are things in life which need to be enjoyed at their own pace, and the latest communication talks about relishing Maaza at a leisurely pace to indulge in the ultimate mango experience. The thought really is to strengthen brand Maaza's strong association with Mango in a very entertaining and engaging manner."
The latest communication "Jaldi Kya Hain' has been conceptualized by Sainath Saraban, Executive Creative Director, Leo Burnett and Directed by Koushik Sarkar of Apostrophe Films. In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, point of sale merchandise and on- the- ground initiatives across all key markets.
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn