"Made for video streaming" says Vodafone's new TVC

“Network” is the single biggest driver of brand choice and the reason for customers exiting from a brand. Hence communicating “Network credentials” in an evocative and engaging manner has been a constant endeavor of all telecom brands.

The “Made for …” network campaign was launched in Aug ’13 with the objective of driving credentials of the voice and data network. ”First Love” & “Mom” upped the ante on the voice network.

The third and the fourth films in the series “Made for Young” and “Made for Sharing “established the ubiquitous data network, 24X 7 availability and speed of access.
In the fifth film of the series, we are driving the key growth data opportunities to drive existing mobile internet 2G users to 3G

The brief to the agency was to develop a film that enhances Vodafone’s data network speed credentials so as to position it as an operator that offers superfast video streaming on the go.

Vodafone's new commercial shows the speed and reach of the telecom provider's internet network and how you can use it to learn anything, even Japanese, anytime, anywhere.

The commercial is inspired from the fact that How-to Videos’ are some of the most popular videos on YouTube today. People across age groups are accessing them to learn a variety of things from languages, to household chores, to gadget repairs and much more. And that is what we wanted to showcase through our TV spot.

In the spot, a young man is shown learning Japanese by streaming video lessons on to his phone. He is then seen rehearsing Japanese phrases at home, in a cab, while walking on the street and at a restaurant. We finally discover that he has been streaming videos from the internet to learn Japanese and impress a Japanese girl he is meeting for a dinner date.