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Madhur Sugar comes up with #MadhurSugarRush challenge on friendship day

We all do love our friends and there's undoubtedly a rush of happiness and excitement in the entire room, when you're with your besties. So this friendship day, Madhur Sugar  in association with BC Web Wise decided to get its audience together to pass on some sweetness - to tell all their friends just how sweet and pure they are. 

Introducing the #MadhurSugarRush Challenge...

Like the rush of energy we get from our friends and any sweet treat, the #MadhurSugarRush challenge is set to celebrate that, Madhur Sugar opened the challenge with Krystal D'souza, with Krystal passing forward a spoonful of sugar that then transforms into any other sweet dish you love the most, when you take up the challenge! Users are encouraged to keep the sweetness going by tagging and passing on the challenge to all their best friends. So what's it going to be? Gulab Jamun or Gajar ka Halwa? Soan Papdi or Ice cream? Maybe a really big Malpua or simple slices of toast with sugar.

Madhur Sugar intends to have everyone and their best friends hop in to take the challenge so this trail of sweetness never stops. And all in all, no matter how creative the audience gets with the sweet dish they want to present and pass on, it will all lead back to that spoonful of Madhur Sugar and keep the sweetness going.



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