Madison is BJP’s media AoR for upcoming assembly polls in 4 states
BJP has roped in Madison to handle the media buying mandate for the upcoming state assembly elections in Uttar Pradesh, Goa, Punjab and Uttarakhand.
When contacted, Sam Balsara, Chairman, Madison World, confirmed the news to Adgully. However, the account size couldn’t be ascertained at the time of filing the report.
The mandate involves devising print and television media planning for Uttar Pradesh, Goa, Punjab and Uttarakhand. It may be recalled that Madison was the media AoR for the BJP during the General elections in 2014.