Madison Media bags media mandate for Continental Coffee

Madison Media has been appointed as the Agency-on-Record for Continental Coffee. Post discussions with multiple agencies, Madison Media won this account and will handle the duties across media – Print, TV, Radio, Cinema, OOH, Digital. The account is estimated to be Rs 25 crore per annum across all media. 

Continental Coffee was founded in the year 1994 with the vision of creating the finest and the richest instant coffee in the world. The company has an Export Oriented Unit (EOU) with the right to import green coffee from any part of the world and export processed coffee across the globe, devoid of any duties. Today, Continental Coffee is one of the world’s largest coffee processor and exports to more than 60 countries across the globe. 

Praveen Jaipuriar, CEO, Continental Coffee, commented, “We are in an exciting phase right now where a lot of work is happening around building the brand. We are confident that the collaboration with Madison would help the brand grow to the next level.” 

On winning the account, Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “We are extremely pleased and proud to be appointed as the Media AOR for Continental Coffee. This is a category with very few truly large players and the opportunity to help create a strong and loved brand with Continental is an exciting one.” 

Dinesh Rathod, Chief Operating Officer, Madison Media Omega, added here, “We are delighted to be associated with Continental Coffee at this stage of the brand’s evolution. Consumers today are seeking international quality and premium experiences in the category and Continental Coffee is uniquely poised to deliver those with decades of experience in creating the perfect blends. We look forward to exciting work on the account and partnering the brand on its growth journey.” 

Madison Media Group has been handling media planning and buying for blue chip clients, including Godrej, Titan, Asian Paints, Viacom 18, UBER, BJP, TVS, Raymond, Pidilite, Ceat, Piramal Healthcare, Domino’s, Gaana.com, Timesjobs.com, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Snapdeal, McDonald’s, Gowardhan Dairy, Café Coffee Day and many others.  The gross billing of Madison Media Group is about Rs 3,000 crore.