Madison Media Bags Viacom18 Mandate for all its Lines of Business

Vikram Sakhuja
Vikram Sakhuja

In a multi-agency pitch, Madison Media today announced that it has been appointed as the Agency-on-Record for Viacom18. Madison Media will now be handling the media planning and buying duties for the entire gamut of brands of the country’s fastest growing full-play media organization.

Viacom18 Media Pvt. Ltd. is India's fastest growing full-play media and entertainment network and a house of iconic brands that offers multi-platform, multi-generational and multicultural brand experiences to 500mn+ Indians across 8 languages. A joint venture of Viacom Inc. and the Network18 Group, Viacom18 defines entertainment in India by touching the lives of people through its properties across its 5 lines of business – broadcast, digital, films, merchandise and live events. The country’s youngest media organization, Viacom18 recently celebrated its 10th anniversary earlier this month.

“Our constant endeavor to build a portfolio of brands and leverage synergies therein, has been one of the guiding philosophies that has facilitated our tremendous growth over the first decade. As we step into our next decade, this consolidation of our media duties under one agency will allow us to effectively influence economies of scale for the entire network, thereby uniting the diversified brands under one umbrella. With their rich lineage and varied body of work across industries, Madison Media is the apt partner to journey with us on this next growth phase.” Commented Sudhanshu Vats, Group CEO, Viacom18.

Vikram Sakhuja, Group CEO, Media and OOH, Madison, said, “It is particularly exciting to be chosen as Viacom18’s consolidated media AOR at a point in time when it has successfully celebrated its first decade and is poised to develop segmented offerings for 130 Crore Indians. Viacom18 is the country’s foremost storyteller with leading brands in almost every broadcast genre it operates in. Add to that the allied businesses the network has invested in –merchandizing and live events – and for an agency nothing can be headier and more dynamic than be a partner in the marketing of such varied content.”

Madison Media has been in the news recently for winning key accounts of Titan, Sri Sri Tatva and Xiaomi in Bangalore; Uber in Delhi and Bandhan Bank in Kolkata, apart from winning a host of other accounts across its office in the country.


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