Madison Media brings on board Saurabh Tyagi as General Manager to head Titan media AOR

Madison Media has announced another senior level appointment of Saurabh Tyagi as General Manager to head the Titan media AOR based in Bangalore. Tyagi has 13 years of experience across media agencies of the likes of Mindshare, ZenithOptimedia, Maxus, Starcom Mediavest and Madison Media across markets – India, Vietnam and Malaysia. He joins the agency from Times Network, where he was Head of Revenue Strategy and Planning. 

Tyagi, an Engineering graduate with a Masters in Business Administration from Welingkar Institute, started his career in Madison Media, where he was working on the Godrej account for a period of 2 years. His international assignments include General Manager of Vivaki, Vietnam and Client Leader for Unilever at Mindshare Malaysia. He was also a Business Director at Starcom and Maxus for a period of 6 years in between. 

Commenting on Tyagi’s appointment, Dinesh Rathod, COO, Madison Media Omega, said, “I am delighted to have Saurabh join and lead our dynamic team on Titan and am sure he will add a lot of value to the client’s business and our existing team.” 

On his new role, Saurabh Tyagi said, “I am excited to join back Madison Media. I started my advertising career with Madison and it has been an agency that exemplifies integrity across the board whether dealing with clients, media owners or employees. I am looking forward to leading a talented team on an exciting client like Titan with its portfolio of iconic brands and contributing to their success in time to come.” 

Madison Media Group in India handles media planning and buying for blue chip clients, including Godrej, Marico, Snapdeal, Titan, Asian Paints, McDonald’s, TVS, Raymond, Pidilite, Piramal Healthcare, Levis, SpiceJet, Domino’s, Max Life Insurance,,, Tata Salt, Acer, Crompton, Indian Oil, Enamor Lingerie, Gowardhan Dairy, Café Coffee Day and many others. The gross billing of Madison Media Group is about Rs 3,000 crore.


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