RECMA recognizes Madison Media among Top 5 Independent Agencies globally

Madison Media is pleased to announce that it ranks 5th in Recma’s Top 16 independent ad agencies list in the globe. Madison Media has the highest country market share of 11.1% amongst largest independent agencies of the world.

Madison Media, India’s homegrown media agency that started media operations in 1995, has been raked as the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019.  Some other awards won by the agency include, Media Agency of the Year at Prime Time Awards 2020, Agency of the Year at Digies Digital Awards 2019 and Mobile Media Agency of the Year at IDMA 2019. In addition, the Agency has won over 150 awards in the last one year.

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Tata Consumer Products, Domino’s, Blue Star, TVS, Raymond, Viacom 18, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha, gaana.com, and several others.

RECMA is an independent company that publishes various media agency reports on a global scale, thus helping the top 500 global advertisers in their decision-making and sourcing of agencies. Founded in June 1991, RECMA collects and analyses data from over 1400 media agencies across 90 countries. 

Delighted to feature in this prestigious list, Sam Balsara, Chairman, Madison World says, “It’s the faith and trust of our clients that have helped us grow over the last 33 years. I’m also proud and thankful to all Madisonites, past and present who have been a part of this journey and help continue to grow our agency. Over the years, we’ve scaled up and continue to do so keeping the Madison values at the core of our work. This discovery is indeed good news for us, coming in the midst of Lockdown!”

Excited about this news, Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH says, “We always knew we were India’s largest Independent. For RECMA to crown us largest Market Share Independent in the World, and 5th largest in Size is awesome. I have always believed that Media is a local game, built on local market expertise and relationships. Madison has always had a stable and highly respected leadership team. The rigour and excellence we have drilled into our people have made us probably the industry’s best talent pool. But the ones we have most to thank are our Clients who have stayed with us for years and from whom we have learnt so much.”

 Madison World is India’s leading homegrown communication agency established in 1988. Madison World through its 11 companies served last year, as many as 500 advertisers.