Madison Media promotes Jolene Fernandes Solanki to COO Madison Media Ultra

Jolene Fernandes Solanki is being promoted to Chief Operating Officer of Madison Media Ultra. She will be working out of Madison’s Mumbai office and will lead the Marico business along with her existing client base. Jolene joined Madison in 2016 and has an overall experience of 19 years.

Says Mr. Vikram Sakhuja, Partner & Group CEO, Madison Media & OOH, “In a word, Jolene makes things happen. One of our most dynamic leaders, I am very pleased to have her lead Madison Media Ultra, and have all the confidence that she will bring more fame and great results for our Clients and Madison.”

Says Jolene Fernandes Solanki, COO, Madison Media Ultra, “My Journey at Madison has been fulfilling and thrilling. I look forward to raise the bar and partner with our clients in their growth journey in this new era of digital business transformation and helping them achieve their goals.  My focus will be on creating capabilities to drive integrated solutions for our clients with a strong strategic frameworks to achieve business outcomes.”

Madison Media, India’s largest homegrown media agency that started media operations in 1995, was ranked by Recma, amongst the Top 5 Global Independent Agencies of the World in 2019. Comvergence attributed 211Mn$ of new business wins to Madison Media, double that of the next Agency in its Business Barometer Report for 2020. Similarly, Recma gave Madison Media the top score of A+ in its Comp Pitches Report for 2020. The Agency is also ranked the 2nd most powerful media agency by The Economic Times, Brand Equity Ad Agency Reckoner, 2019.  Some other Agency accolades include Best Digital & Social Media agency of the Year at IDMA 2020, Media Agency of the Year at Prime Time Awards 2020 and 2021.  Agency of the Year at Digies Digital Awards 2019 and Mobile Media Agency of the Year at IDMA 2019. In addition, the Agency has won over 250 awards since 2019.

Madison Media handles media planning and buying for blue chip clients like Godrej, Marico, Asian Paints, Titan, Blue Star, TVS, Raymond, Ceat, Pidilite, Bajaj Electricals, McDonald’s, Lodha,, and many others. Madison Media is part of Madison World, India’s largest homegrown communication agency established in 1988. Madison World through its 11 Units served last year, as many as 500 Advertisers.


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