Madison PR bags 20 new clients this January!

Madison Public Relations (MPR) has signed up key wins, which is a record 20 new clients in January. As a first in the PR industry, this triumph is a matter of great pride. With a growth of 32% in 2012-13 over the corresponding year, the agency is expected to end this year (2013-14) with close to 30% growth.

MPR has further strengthened its dominance in the youth, entertainment, luxury and lifestyle segments. The agency signed up distinguished brands across diverse sectors including some majors like The Lodha Group, Zee Media Corp, Indian Merchant Chambers, Enamor, Celio, VVF, Max Fashions, amongst others.

On the achievement, CEO, Paresh Chaudhry commented, "It’s a great start for the last quarter of the year and lays a strong foundation for the next year with over 50% of our big wins as retainer clients. A focused strategic communication partnership approach, coupled with intense capability building mechanisms are converting PR managers to Brand Managers, thus enhancing the brand building process."

As MPR's client roster extends, the agency is also investing in quality talent with relevant strategic communication experience.  In fact, the agency has also recorded less than 5% attrition rate as opposed to the industry standard of            20- 25%. A new strategy brand planning team has been created to provide a cutting edge to every campaign right from conceptualization.

Says Sam Balsara, Chairman, Madison World, “I am delighted at Madison PR’s consistent high growth over 2 years. I am glad more and more advertisers are waking up to the power of Brand PR. PR used intelligently and strategically can greatly enhance the power of Advertising.”