Madison PR expands its India footprints!

Madison Public Relations, the specialist image management unit of Madison World, has rapidly expanded in recent months, working across five offices across the country. With new clients and brands in healthcare, pharmaceuticals, lifestyle, food & beverage and education to service, the firm is growing at a rapid pace to establish a sizeable presence in the industry.

MPR, with its focus on client delight, has been known for its long standing relationship with iconic brands and industry leaders like P&G, Godrej & Boyce, Britannia, Levis, Café Coffee Day, Fastrack amongst others. Recently the agency added a range of new businesses from various sectors into its portfolio. These include:

In the Healthcare sector, the firm won the mandate for one of the largest global pharmaceutical and healthcare company GlaxoSmithKline’s Vaccines business in India and The Cradle, a boutique birthing centre from Apollo Health and Lifestyles.

In the Food & Beverage sector, the agency won the PR mandate for Budweiser, the world's largest beer brand, Garuda Foods, an Indonesian Food Giant bringing a tempting line of food & beverage offerings to the Indian market, Hokey Pokey, leaders of finest quality vegetarian ice-creams, Radikal Premium Rice, one of the leading manufacturers and suppliers of premium basmati rice and Brbee Products Pvt. Ltd, into honey products from the Himalayan Range.

In the Education sector, the Agency won Institute of Finance and International Management (IFIM), a premier B School in Bengaluru and ITC's Education & Stationery products business.

In the Lifestyle sector, Madison PR bagged the mandate for Puma India, one of the world’s leading Sport lifestyle companies and Skechers South Asia Pte Ltd, a global leader in the lifestyle footwear industry.

The other significant wins were Go Air from the Wadia Group, Shenzhen State Micro Technology Co. Ltd (SMiT), Media Today Group, Hilton Hotel New Delhi, Wizzcare- Home Healthcare Specialists, Studio 169 in New Delhi, Panchantra Lifecare in Hyderabad, Meinhardt Infrastructure and McDowell Indian Derby in Mumbai.

In the Construction & Aviation Sector, the agency won the mandate for Sany Heavy Industry India Pvt. Ltd from Pune and Deccan Charters Pvt Ltd. from Bangalore respectively. In the travel sector, the Agency bagged Fairfest Media Ltd, leading international tradeshow organizers and bC India Pvt Ltd.

Commenting on the new wins, Paresh Chaudhry, Chief Executive Officer, Madison PR said, “Madison PR has worked with iconic brands over the past 13 years and we will continue to focus on creating client delight. We are very pleased to sign on these new businesses from different sectors across our various offices. Our recent wins will help us reinforce our credibility as communication partners, as we continue to invest in infrastructure, talent development and  establish our expertise across various sectors which will help clients to achieve their overall communication objectives.”

To help clients optimize their communication campaign reach and to ensure that they touch all their stakeholders, Madison PR has increased from its current four-city presence in Delhi, Pune, Bengaluru and Mumbai, to a five-city presence with the addition of  Hyderabad.      The focus has been not only on winning new business, but expanding partnerships with existing clients through value added services such as creative communications.