Madison World's Platinum Media bags Dixcy media AOR
Says Basabdutta Chowdhury, CEO, Platinum Media, "We are delighted that Dixcy has appointed us as their Media AOR and am confident that we will be able to add a lot of value to their business and look forward to a long and mutually beneficial partnership."
Says Rahul Sikka, Director, Dixcy Textiles, "Talks were on for almost two years about this shift and also new product launches and the expertise of the agency to handle the same has made us take this decision."
Madison Media Group comprising Madison Media and Platinum Media is India's foremost media agency group handling media planning and buying for blue chip clients including Airtel, Godrej, Cadbury/Kraft, ITC, General Motors, Marico, McDonald's TVS, Britannia, Procter & Gamble, Asian Paints, Tata Tea, Shriram Transport Finance, Levis, SpiceJet, Axis Bank, Domino's, Bharti Axa, MaxNewyork Life Insurance, Tata Salt, Acer, Dish TV, Imagine TV, Times Television Network, Indian Oil and many others. The gross billing of Madison Media is Rs. 3000 crores.