Madras Cements appoints Percept OOH to reach out to rural India

Madras Cements, one of India's leading cement manufacturers, has appointed Percept Out of Home, Rural Vertical as their outdoor activity partner to promote their brand ' "Ramco' across South India. The campaign was launched on a pilot basis in the first week of September across various districts of Chennai, and will culminate by end November after covering different regions of Tamil Nadu.

Commenting on this said, Rajesh Amla, Business Head ' Rural, Percept Out of Home," The appointment of Percept Out of Home, Rural Vertical as the agency to promote the brand "Ramco' from the house of Madras Cements, once again proves the fact that Percept Out of Home, Rural Vertical stands above all other agencies in the rural domain when it comes to experience, expertise and the bandwidth. We have taken one step forward towards providing 360° service with complete creative solutions for Ramco."

The entire campaign which has been conceptualized and strategized by Percept Out of Home ' Rural vertical will be carried out in 3 phases. In the first phase, pre-publicity activity will take place through branded mobile van units, retail branding, in shop branding, gate arches and other visibility mediums including signages, leaflets, danglers, posters and kiosks. In the second phase, a "Mystery Shopper' contest will be announced and in the third phase, the Mystery Shopper's name will be declared after a Lucky Draw.

Apart from increasing brand visibility, Percept Out of Home, Rural Vertical will also be reaching out and motivating the dealer network with Loyalty Programs.