MAGGI Noodles & Rajkumar Rao requested consumers to spare ‘2-minute safaai ke naam’

This World Environment Day, MAGGI rolled out a campaign to raise awareness on proper waste disposal. MAGGI roped in actor Rajkumar Rao for the commercial, who highlighted how MAGGI had responsibly managed the plastic tonnage equivalent to the plastic of the number of packs it sold.

Commenting on the new MAGGI campaign, Rajat Jain, Head – Foods Business, Nestlé India said, “The brand MAGGI, in its 40 years in India, has witnessed consumer love like no other.  Therefore, we believe it is our duty to give back that love and this initiative is a small attempt from our end. This is the beginning of a wonderful journey for us, and we would request consumers to join us. This campaign helps us pave the way for our initiative and reach out to consumers to communicate this thought effectively.”

Talking about his association Rajkumar Rao said, “It is an honour to be associating with Nestlé India and MAGGI for a cause as vital as waste management and plastic disposal. I believe that this campaign would be able to drive home the messaging of bringing positive change in the society by dedicating just 2-minute safaai ke naam.”

The film went live on 5 June 2022 across Facebook, Instagram, and YouTube.