MAGGI says “Khao to MAGGI Noodles Khao”

MAGGI has been an integral part of the lives of millions of Indians for the past four decades, and this love is reflected across the length and breadth of the country – from metros to rural areas. In its latest campaign, MAGGI celebrates the consumers who make MAGGI noodles an iconic brand. In a unique first, MAGGI has cast real consumers from UP and Bihar in its campaign titled “Khao to MAGGI Noodles Khao”. 

The campaign features real people from towns and villages in districts across UP & Bihar, such as Gazipur, Jaunpur, Nalanda, and Nawada, sharing stories of the trust, quality, and delight that MAGGI Noodles has brought to their lives for decades now.

Talking about the campaign, Rajat Jain, Head – Foods Business, Nestlé India, said, “MAGGI is a brand truly loved by everyone across the country. Our consumers remain our true champions, and their love and trust have played a big role in the brand story. It is our privilege to give a voice to that love in this campaign which is truly a category-first initiative. Who better than them to be the face of our campaign which speaks to the years of quality, trust, and unmatched happiness that MAGGI Noodles is known for.”

The campaign will be rolled out across print, out-of-home and social media and is set to feature some interesting brand stories from real consumers.

Disclaimer: Enjoy your Maggi Noodles (steamed, dried and fried) and consume a variety of other foods like vegetables, fruits and milk


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