Magnum & Co. hired by Atlantis Dubai as its PR agency for three years

Atlantis Dubai has hired independent brand communications agency Magnum & Co to manage all communications in Australia for Atlantis, The Palm and the opening of its new ultra-luxury experiential resort, Atlantis The Royal for a three year contract.

Following a competitive presentation, the firm was chosen to work on creating a launch campaign for the eagerly awaited new resort as well as boosting demand for resorts in Australia as a whole.

Magnum will take the helm of a multi-channel approach aimed at stimulating demand from the Australian market following the pandemic, establishing Atlantis, The Palm as a destination for travellers' bucket lists, and spearheading the opening of Atlantis The Royal in Australia.

Katie Barclay, CEO of Magnum & Co., expressed her excitement over being selected as Atlantis Dubai's Australian agency. She said “Australian views and behaviours toward overseas travel have significantly changed since the pandemic, and there is tremendous rivalry. Our main goal for Atlantis Dubai is to introduce the Australian market to the distinctive offering of both their properties and Dubai”.

Atlantis, The Palm has grown to be one of Dubai's most sought-after tourist destinations since its 2008 debut. It is the region's first entertainment resort attraction and is situated on The Palm in the crescent's centre. Atlantis Aquaventure, the largest waterpark in the world, is one of many marine and entertainment attractions at this resort with a distinctive ocean motif.

With a range of magnificent Rooms, Suites, and Signature Penthouses with unrivalled views of the Arabian Sea and Palm Island, Atlantis The Royal, which opens in late 2022, will redefine how travellers perceive luxury. The resort, which was created by the top architects and designers in the world, has the biggest collection of celebrity chef-branded restaurants in the entire world, one of the largest jellyfish tanks in the world, which is home to 4,000 jellyfish, and a 90 metre sky pool that sits atop the 43 story resort, 3,000 square metre holistic spa and wellness centre.

Rebecca Hall, the director of public relations at Atlantis Dubai, said: "We're delighted to have Magnum & Co as our Australian agency for Atlantis, Atlantis The Royal, The Palm. The Magnum team wowed us during the pitch process, which was extremely competitive, with a creative and original strategy that precisely complemented our objectives for both resorts.

Magnum & Co. specialises in brand communications and works with companies like Converse, Red Bull, Pizza Hut Australia, L'Oréal, RSPCA NSW and Noom.