Mahagun picks SRK as brand ambassador!
Mahagun India (P) Ltd., one of the leading developers in Delhi NCR, today announced Bollywood actor Shah Rukh Khan as the brand ambassador and also introduced its new corporate identity in the form of brand new logo.
Continuing to set standards for the real estate industry, in line with modern India the Mahagun Group is all set for its next level of growth and future vision with a new contemporary look by launching a brand new identity, fresh modern communication, and starting an association with iconic brand ambassador - Shahrukh Khan. The decision to rope in SRK was based on the similarity of the company’s ideology.
“Years of dedication, creating a name for oneself without inheritances, consistent performances, varied interests, a hunger to grow and improve with every new project are all true of both the Mahagun Group and India's biggest icon- Shahrukh Khan. Which is why it is only right for the Mahagun Group to be associated with India's biggest performer,” says Dhiraj Jain, Director, Mahagun India (P) Ltd. “Great names are built with consistent performances, and Shahrukh Khan and Mahagun have both built their reputation with excellence in performances everytime giving each of them an appropriate tag – ‘A name that performs’. After all, when people depend on your name, you have to deliver,” he adds.
The contemporary looking new identity - graphic visual of two roofs together making a 'M' signify progress and performance in the real estate sector. Talking on the need to introduce new corporate identity, Jain says, “We felt that we need a new logo that should be an amalgamation of modernity, style and clarity. The logo thus made reflects that Mahagun believes in clarity of ideas and transparency in working. Simplicity of the logo implies values that Mahagun holds dear. With this new corporate identity we want to reinforce our presence in the building of new India and hence make it clear that Mahagun will come up with futuristic and innovative projects in the coming years.”
The decision for the need of new corporate identity and brand ambassador was taken looking at the futuristic decision that company is planning. “We realized that marketing of new ideas has to be supplemented with an impactful personality to bring home the point in the minds of the people. However, all these efforts fail if you do not have sound history. At Mahagun we made sure that our impact should be felt in real estate sector before we plan our new corporate identity,” says Jain.
Over the last 4 decades with over 4.50 million sq. ft. of real estate delivered, timely project delivery, consistency and excellence across Group Housing Projects, Shopping Malls and Cineplexes; the Mahagun Group has built a reputation for itself as one of the most credible names in the real estate industry. The Mahagun Group currently has 10.20 million sq. ft. under different stages of development, in ongoing projects like Mahagun Marvella, Mahagun Mezzaria, Mahagun Mywoods, Mahagun Moderne, & Mahagun Puram.