Mahesh Chauhan exits Rediffusion Y&R, D Rajappa takes over as President

Rediffusion-Y&R announced a key change in their senior management. Mahesh Chauhan, has stepped down from the Group's CEO position and decided to bid adieu to the organization. Following Chauhan's exit D Rajappa, President, Everest Brand Solutions will take over and handle the duties as the new President, Rediffusion- Y&R.

Rajappa has served the group for over 15 years in various capacities. Initially he started out as an Account Director in 1995 and went on to head the Delhi branch of Rediffusion. He later moved to Rediffusion Sri Lanka as President and CEO in 2003. In 2006, he returned to India as President of Everest Brand Solutions.

Commenting on Rajappa's appointment, Diwan Arun Nanda, Chairman and Managing Director, Rediffusion-Y&R, said, "Raja's clarity of purpose and his integrity have always succeeded in attracting and retaining high talent. The relationships he forms are always meaningful and long term, with colleagues and clients."

Talking about his new role, Rajappa, said, "I'm no stranger to the group, and I'm here because of the entrepreneurial freedom it offers talented people. I've had the opportunity to exercise this freedom in various capacities and this new function definitely offers me further scope to do so. Mr. Nanda has been a great role model. My immediate focus would be to inspire the talented team we have and grow the business and scale of Rediffusion."

Following the speedy changes, Dhunji Wadia, an ex- Managing Partner at JWT, will be heading Everest Brand Solutions as its new President. Confirming the news to Adgully, Wadia, said, "Yes, I have joined Everest Brand Solutions as President."

Wadia has over 26 years' experience in the advertising industry. Wadia has been associated with setting up the Diamond Marketing Group in India for the Diamond Trading Company in 1995. Later, he also worked as Regional Business Manager for Unilever Home and Personal Care division for Central Asia, North Africa and Middle East region (CAME region).

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