Mahindra & Mahindra launches a new campaign for the All-New Thar
Mahindra & Mahindra Ltd., in its continuing endeavour to bring to life the brand promise of ‘Explore the Impossible,’ has launched a new campaign. The campaign film, with the All-New Mahindra Thar as its protagonist, aims to further build Thar’s appeal with those who seek an adventure-filled lifestyle, a strategy that has propelled the iconic brand to new heights since its latest avatar was launched in October 2020. It aims to connect with the millennials, a growing customer base for the All-New Mahindra Thar, by reflecting their need to challenge the norm and to break away from the mundane by doing ordinary things in an extraordinary way that no one has tried before. The film also connects back to the SUV heritage of Mahindra by incorporating a modern rendition of an iconic Bollywood song that features a Mahindra 4x4 vehicle.
Time to erase the word "impossible" from your dictionary. Watch the Thar Film now! https://t.co/Lvg4gFFKKY#MahindraThar #ExploreTheImpossible #TharFilmChallenge #TheAllNewThar #TheTharFilm pic.twitter.com/9p8V16jwd4
— Mahindra Thar (@Mahindra_Thar) January 29, 2022
Starting today, the film will be amplified via television and on Thar’s social media platforms. The latter will carry the film in regional languages including Hindi, Tamil, Telugu, Malayalam, Kannada and Punjabi.
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