Mahindra Mojo partners with Flying Cursor

Mahindra Two Wheelers has officially launched its new motorcycle, Mojo. The much awaited 300cc bike, with innovative features like the twin exhaust, USD forks, twin pod headlamps and Pirelli Diablo Rosso II tyres has already been creating the right noises, with a digital pre launch.

Mahindra Two Wheelers has partnered with Flying Cursor, for the digital duties of Mojo. Flying cursor has already been engaging with avid bikers by creating content and properties, that have been racking up huge conversations across social.

To start with, during pre launch, they kicked off with a badging reveal film on digital, that showed parts of the bike that had just enough tease, and then proudly revealed the logo.

The second interesting thing, was building a community and brotherhood, even before launch. They went on to build a property called Trails of Mojo Tribe. In a first for any bike manufacturer in India, they kicked off with a ride where the men who made the Mojo dream come alive, rode it on its first trail. A ride helmed by employees across departments, that started at the R&D center near Pune and ended at the production plant, near Indore. On-the-road videos and live updates across social ensured that the larger community of bikers sat up and noticed this show of faith and pride.

Since then the Mojo is gradually brazing a trail on digital with a slew of review videos by experts, as they ride it and rough it on the roads.


Speaking about the Mojo, Rahul Shah, Head - Motorcycles & Brand Services ( Two Wheeler Sector) at Mahindra & Mahindra says,
“It's exciting times for us, with the launch of Mojo. And we're very keen to use digital to not just showcase the bike and its capabilities but also to connect with bikers and those who love the open roads. The Mojo tribe is all about brotherhood, camaradrie and love for touring. And we believe Flying Cursor understands how to build genuine and exciting connections that will get the Mojo to channelise all this, and build the Mojo Tribe as a community every biker would love to be part of."

Shormistha Mukherjee, Director, Flying Cursor, adds to that with "Mojo has a special place in our hearts. First, it's a fantastic bike. Second, the opportunities to drive the brand forward, with great content, creative and media are endless. We're excited about connecting with bikers and those who love the open road, creating meaningful and rewarding collaborations and properties with them, and of course building a brand that evokes love and loyalty."

Stay tuned. Mojo is gonna be one hellava ride

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