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Mahindra Racing launches a new campaign

Mahindra Racing launches a new campaign that reveals India’s love for racing in all forms. Our racing memories & dreams as Indians are unique & vibrant, they go back way into our childhood and through myriad ways to race - running small toy cars around in the house, to rolling the lone tyre with a stick, paper boats in monsoons to boat races in Kerala. Conceptualized by BBH India and directed by Aakash Bhatia, this film brings alive the racing spirit of Indians in all its vibrancy.

 Mahindra is the only Indian Automotive company that competes on the global stage of racing. It is proud to represent India. Season 8 of Formula E World Championship kicks off in Diriyah, Saudi Arabia on January 28, 2022 on Star Select and Hotstar. Come see Mahindra Racing keep the Indian flag flying high.  #IndiaLovesAGoodRace #TeamIndia

Mahindra Group chairman and Padma awardee Anand Mahindra shares the heartfelt video demonstrating how racing is ingrained in our life. He hints in this video that #IndiaLovesAGoodRace, whether it's about achieving our life objectives or catching the next local.

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