Mahindra unveils #TogetherWeRise to make businesses future-ready

It can be the most inspiring campaign you can think of in recent times. #TogetherWeRise, the latest campaign by Mahindra Rise, is a short but compelling wake-up call for the future of businesses. 

The core idea behind the campaign is the need felt by Mahindra to Rise – for a more equal world, to be future-ready and to create value. It is imperative for the businesses of the future to rejig their ‘purpose’ in keeping with the changing times. This campaign is intended to make the business future-ready by awareness on the three mega-shifts occurring around the world: climate change, disruptions caused by technological advancements, and higher value accretion for businesses that are focused on ESG and technology. Mahindra, through this campaign, strives for a more equal world, to be future-ready and to create value. 

This campaign film has been crafted with the intention of inspiring and making the businesses future-ready. Traversing from the oft-travelled path, Mahindra has taken a remarkably fresh approach for creating this campaign, by telling the story through the eyes of children. 

The film, with its out-of-the-box idea, is eye-catching with its simple but effective messaging done impeccably well. 

The film portrays a cross section of children, handpicked from different parts of the world representing multiple nationalities, talking about issues that are tellingly relevant.  The pertinent issues they talk about are potent enough to burrow into the collective brains of Indian Inc., because these are things that the world around are paying keen attention to. 

They talk about sustainability, gender-diversity and purpose-led growth in a powerful narrative, which is core to RISE.

Some of the important questions asked in the film show the way forward to companies of the future. They are: 

• When I buy shares, it will be of a company that treats the planet as its shareholder. 
• Do you agree that a woman is often the best man for the job?

The campaign film is remarkable on many counts. First and foremost is the fact it has deployed children to talk about issues that need to be heard by the adults! 

It is a campaign that needs to be put out there, something that is bound to resonate with these times, simply because of the fact that all the issues raised by these children are pressing in their nature.