Mahindra XYLO partners with 94.3 Radio One to kick-start Karaoke Contest

The moment has finally arrived to keep aside your laptops, forget you review documents, take off your work jackets and take control of the mike to flaunt your singing talent! Let you vocal chords prove that you are the king at office and outside too, by just participating in the second season of Time of your life Karaoke Contest brought to you by Mahindra Xylo and 94.3 Radio One. Only this time it's not going to be limited to Mumbai; the contest will be held between corporates across Mumbai, Delhi and Bangalore. The winners across these three cities will get the opportunity to go to Europe!

Starting from August 12th till October, this year the Time of your life Karaoke Contest brought to you by Mahindra Xylo and 94.3 Radio One will span over 35 days and cover a whooping 75 top corporate houses across Mumbai, Delhi and Bangalore. Participating companies include Jet Airways, Godrej Properties, Loop Mobile, Star Union Daiichi, Emirates, Nerolac, Essar, Aviva Life Insurance, Dish TV, Birla Sun Life, Symphony, Acropetal, Madhura Garments, Acer, Schneider among others.

Preceding the grand finale, karaoke evenings were hosted in the premises of various corporate offices that are part of the Time of your life Karaoke Contest this year. A series of on the spot contests were held to make the event interactive. The emcee gave out Mahindra Xylo Merchandise to the participants. These were followed by semi-finals; winners selected from each office represented the company at the Grand Finale. A special practice session for the finalists was arranged at the 94.3 Radio One office 3 days prior to the finals.

Participants are guaranteed to have the time of their lives as they groove to their favourite English and Hindi numbers and get cheered on by their colleagues. The judging panel includes leading musicians. Vivek Nayyar, Sr. V.P. Marketing, Automotive Sector, Mahindra & Mahindra Ltd. and Vineet Singh Hukmani, the Managing Director, 94.3 Radio One are also part of the judging panel this year.

"The Mahindra Xylo is associated with people who work hard & party hard and like to lead a socially active lifestyle. The "Time of your life" Karaoke Contest has extended this association to the Corporate arena by bringing in some much needed fun & excitement to the work place. The contest has received an overwhelming response and truly lives up to the brand's philosophy of enabling people to have the "Time of their Life" said Nayer.

Speaking on the association Shyju Varkey, National head of Marketing 94.3 Radio One said, "Similar to Mahindra Xylo, 94.3 Radio One is also about masti, mazza and having a good time with Music; hence it was a perfect brand fit. In the first year we tried the activity in Mumbai, and encouraged by the response we decided to take this contest forward. This year too the contest has received an amazing response from corporate."