Main Kuch Bhi Kar Sakti Hoon back with Season 2 on Doordarshan
The Population Foundation of India (PFI) is set to launch the second season of the hit television drama “Main Kuch Bhi Kar Sakti Hoon” (MKBKSH) April 4th 2015 after the resounding success of the first season that pulled in 58 million viewers over its 52 episode run last year. Scripted, produced and directed by the renowned director Feroz Abbas Khan, the show revolutionized Indian television dramas with its synthesis of education and entertainment as well as the bold stance it takes by challenging entrenched social norms on child marriage, early pregnancies, contraceptive use and sex selection, women’s education, health and empowerment.
Main Kuch Bhi Kar Sakti Hoon turned out to be one of the top three serials during the course of its telecast on Doordarshan for the 7:30 to 8:00 PM timeslot. As per the assessments by TAM and IRS data, the serial was watched by over 58 million viewers, and PFI received as many as 6 lakh phone calls from people across the country, wanting to engage on the issues it had raised, and to share their own experiences.
The data also showed that 42 percent of households with TV have watched the serial in Bihar and Madhya Pradesh despite having high penetration of DTH and Cable networks (80% and 93%) respectively.
The Interactive Voice Response System (IVRS) data also highlighted that the serial was liked by men and women alike, as 48% of the men and 52% of the women regularly watched the show.
Season two of “Main Kuch Bhi Kar Sakti Hoon”, now ready, focuses on Sneha’s continuing story, drama, dreams as she moves on from Maanavta Hospital to serve her community. She starts the Manaavta Health Centre and brings people together to aspire for better lives. Preeta, Sneha’s younger sister starts a girls football team. These young women use sports to demand for equal opportunities and rights for girls. In the process, Preeta is attacked, but the girls team fights on in spite of family pressure, ridicule and threats of violence and they go on to win the football tournament.
In parallel, there are dimensions of deceit, violence, corruption and romance all rolled into this entertainment pot-boiler.