Maitri Advertising Works wins agency of the year award

Maitri Advertising Works bags the title, Agency of the Year at Exchange 4 Media's South Indian Marketing Awards. The agency beat many national agencies by winning four gold and one silver.

The first gold medal was for Mathrubhumi Daily's 100th-anniversary anthology ad series under the category 'Series Branded Media Content'. The next gold was for Asianet Bigg Boss Malayalam season 4 promo featuring Mohanlal under the category 'Best Use of Television'.

The campaign titled 'No More Compromise' for the Department of Women and Child Welfare won the agency its third gold. The award was for the skilful use of social media and digital platforms that includes two music videos with Arya Dayal, Sayanora, and Indulekha Warrier, digital videos with director Basil Joseph, and videos and posters created with the help of other social media influencers.

The fourth gold was for the promotion of Netflix's Christmas release 'Minnal Murali'. The print campaign ideated as a superhero comics series was considered for the award. The silver medal is for the hoarding done by joining forces with the Kerala Motor Vehicle Department, asking to stop speeding.

"You don't need to live in big cities to do global-scale advertising and campaigns. The success of Maitri is evidence that Kerala has an abundance of resources for it. Our ability to capture the trust of international companies is an example of it."- Jayakumar, Maitri's COO said.

"The space and trust our advertisers provide us are what motivates us to think differently. Our energy comes from their courage to embrace innovation. A name worth mentioning here is Shri. M.V. Shreyams Kumar, Managing Director, Mathrubhumi. His support, when we pitched the concept of 'anthology advertising' as part of the centenary celebration of Mathrubhumi, is one example. Maitri has been associated with Mathrubhumi's for more than twenty years." - Venugopal Ramachandran Nair, Maitri's Director of Ideation said.

"The biggest asset of our creative team is the youth who think differently. Behind Maitri's successful campaigns are a group of hardworking young people. They are the real strength of the seniors leading Maitri.' - said Francis Thomas, Group Creative Director, Maitri. 

"In earlier times, network agencies used to come to Kerala and bag brands. Today the situation has changed. Now international clients are coming forward realizing the power of regional agencies. This has opened the door for the creative geniuses of Kerala to prepare world-class campaigns.' - Raju Menon, Director - Operations, Maitri said. Raju Menon is also the state president of the Kerala Advertising Agencies Association.