Majestic MRSS picks Sarang Panchal as principal advisor for Indian Marketing Research venture

Majestic MRSS appoints Sarang Panchal as principal advisor for Indian Marketing Research venture. Panchal comes in as Chief Mentor and is the Principal advisor to the project. The new venture, essentially a full service research organisation in India, will capitalize on technologies for insight developed by Majestic MRSS and its partners in the US, Europe and Japan.

MRSS India will offer Indian marketers local access to best breed of technology for consumer insight generation.

Panchal has more than two decades of experience in Market Research. He holds a master's degree in management studies from Jamnalal Bajaj institute of Management studies and has worked in P&G prior to his career with D&B, VNU and Nielsen.

Majestic MRSS, Asia's largest independent full service multi-country market research company, has presence in over 18 countries. It has been working with clients in the Pharmaceutical, Healthcare, FMCG, ICT, Automotive, Hospitality, Retail and Media sectors. It conducts research across APAC and MENA regions, and has always been at the forefront of technology-enabled research.

Speaking about MRSS India, Panchal said, "It has been over a decade now that I have observed Majestic MRSS closely. I have developed lot of respect for this company over a period of time for its understanding of our industry, and the company's ability to leverage technology. My primary role here is to mentor the leadership team that we are putting in place. With my experience, I am best positioned to guide them on what not to do, and what will work. We expect the full team to be in place by the end of the month.

Commenting on today's scenario of Indian Market Research Industry, Panchal said, "Research agencies need to continue to be receptive to understanding clients needs in today's dynamic world. Further, extensive use of technology while delivering true consumer insight is something clients appreciate in an internet and digital world. Our aim at MRSS India is to further leverage the use of technology to offer better and customized services. We will continue adding more innovative and strategic technologies as we become one of the leading players in India. We are pioneers in getting technology in the Asia-Pacific region, and now ready to introduce them to India."

Speaking on apppointing Panchal as advisor, Raj Sharma , Co-founder and President of Majestic MRSS said , "We know Panchal through his work and contribution to the Market research industry in India. His knowledge, associations and active presence in the industry will bring instant recognition to MRSS India as a brand with global technological leadership and hyper-local understanding. We believe that embracing digital is the new marketing imperative. It is a game changer, and how companies will win, moving forward.


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