Makani bags Creative Duties for Innerwear by Pepe Jeans London
Two brothers. A tiny design boutique operating out of a 2 bedroom flat. And a hunger to create work never done before. This is the origin story of Makani. One opportunity was all it took for its founders to turn their venture into a success. The opportunity was a project for Provogue. The campaign broke all norms of fashion advertising at the time. The work got noticed. So did the boutique that created it. Today, Ashish and Sameer Makani, head a fully integrated advertising agency with a staff of over 100 individuals. All of them, as hungry for path-breaking work as its founders.
Over the years Makani went on to bag some of the coolest lifestyle and fashion accounts such as Metro Shoes, Killer, Mochi, Idee Eyewear & Siyaram’s. The agency has evolved beyond fashion advertising and now manages communication for diverse categories like consumer durables, healthcare, real estate, automobiles, and corporate branding. Based out of Mumbai, it has a branch in Delhi and a presence in Bangalore as well.
Makani offers the best of both worlds. As a design powerhouse, it is home to highly talented art directors and designers. As a 360 degree communication specialist it brings to the table sharp conceptualisers and writers. Not surprisingly, Makani has conceived and created over 25 films in the last 3 years itself. These include television commercials and of course the need of the hour – engaging digital content.
A robust firm that shines in the competitive advertising universe, Makani has a digital arm – Beyond Future. It specialises in digital marketing & content creation. Today Makani provides total end-to- end branding solutions - from brand & communication strategy to its execution, media planning and digital strategy.
Makani decodes youth culture and fashion like few do. It believes in functioning as an extended arm to the client, striving relentlessly to understand the intricacies of the industry, audience and brand DNA. This is how Makani hones its thorough understanding of key aspects like retail, distribution, packaging, and branding in totality.
The roster of 50+ clients includes Nilkamal, Panasonic TV & Smart Phones, Mahindra Logistics, Tata Motors, @home, Pepe, Lavie, Metro Shoes, Mochi, Siyarams, Nobel Hygiene, Traworld, Vishal Sarees, Neeru’s, DCTEX , Killer Jeans, Dixcy Scott, Image Eyewear, Idee Eyewear, JBL and Epic Channel to name a few.