Makar Sankrant #SoarNewHeights from SUD LIfe Insurance

Star Union Dai-ichi Life Insurance (SUD Life) has launched a new campaign to celebrate the festival of kites with a unique campaign #SoarNewHeights. This campaign, with both online and offline approach, will endorse the season’s sentiments through printed kites, free giveaways, and exciting prizes, generating user-generated content on Instagram and Facebook and delivering the brand message of always staying happy and thus #SoarNewHeights with SUD Life. Over 50,000 kites have been distributed across various bank branches, customer centres and customers. Users can share their post on Insta and FB pages with a photograph while flying the kite or holding the SUD Life kite, tagging 3 other friends and the brand page. 

“Through the campaign, we want to build an analogy between life’s journey and the enjoyment of flying a kite. The entire kite flying experience is like a long roller coaster ride just like life, where certain moments represent the highs, like a kite soaring in the open skies, and some moments are dull or low, like lowering your kite, which represent the struggles of our lives. The entire experience remains unpredictable, just like life. SUD Life, as a brand, believes in every human emotion, and through its life insurance and investment products and brand ethos, always strives to help people #SoarNew Heights in all walks of life. This campaign l captures the brand essence of Protecting Families, Enriching Lives   to create awareness and connect more with our customers, partners, and stakeholders.” said Arindam Ghosh, EVP & Head of Strategy, Marketing & Digital, Star Union Daichi Life Insurance.