#MakeDiwaliGolden for your precious ones with Ferrero Rocher
This year, Ferrero Rocher has launched #MakeDiwaliGolden campaign, emphasizing on ‘goldenmoments of togetherness’ and celebrating tomorrow. The campaign builds on the idea of connecting with your precious ones, coming together and creating golden memories. The campaign brings to life a golden experience through digital and on-ground activations. In addition, with the aim to engage with consumers across platforms, Ferrero Rocher is creating a unique shopper experience with an attractive in-store visibility at modern trade outlets. There are premium and elegant display units installed at modern trade stores acrossIndia. In addition, Ferrero Rocher is delighting consumers with offers on all major e-commerce platforms such as Amazon, Big basket, Grofers, Flipkart and Swiggy.
Diwali, the most-cherished and much-awaited festival of the year is here.It is not only a festival of lights but also the festival of treasuring bonds with family and friends and creating special moments with everyone we love. From lighting of diyas, decorating the home togetherand gifting precious gifts, the festival is about celebrating those golden moments with your loved ones.
Zoher Kapuswala, Brand Head- Ferrero Rocher India said: “Ferrero Rocher is symbolized with the spirit of gifting during festivals and the brand offers an unparalleled experience of Italian craftmanship, heritage and culture. In India, it is a preferred gifting choice to celebrate those precious moments with their loved ones. Our efforts this year too, is to inspire consumers through variousinitiatives during Diwali and help create memorable consumer experiences thus providing them with a premium golden experience.”
Additionally, consumers will witness an extensive campaign on social media about the Ferrero Rocher golden experience. The TVC communicates how Ferrero Rocher is created with perfection to offer a multisensorial taste experience and creates precious moments during Diwali. It reaffirms golden moments with the people you love.