MakeMyTrip.com initiates pitch seeking creative agency

An online travel company, MakeMyTrip.com has initiated a creative pitch and is on the lookout for a creative agency. MakeMyTrip is seeking an agency that will help increase category and brand penetration amongst non-users and bring more new users to the Online Travel category.

The process began this week after the company issued a Request for Information (RFI).  As part of the mandate, the selected creative agency will take care of the national brand creative, brand planning across businesses, strategic brand campaigns & tactical promotions, partnering the brand to grow nascent businesses;  brand visual identity, regional and dealer creative, and 360 marketing efforts for the brand campaigns of MakeMyTrip.

“MakeMyTrip is a dominant player in the online travel category and has been instrumental in changing the way India travels. Widespread customer adoption and comfort with mobile transactions, high propensity to undertake leisure travel and strong macro-economic tailwinds point to a growth opportunity that is immense.  The last few quarters have corroborated our belief that online travel is at the cusp of exponential growth and we are looking to partner with an agency that is able to support us in unlocking the growth potential of online travel through a combination of out of the box thinking and strategic approach to category creation.” said Saujanya Shrivastava as Chief Marketing Officer, MakeMyTrip.com.

It will be considered a plus point if the agency has prior experience of handling travel & eCommerce brands, but the interests shouldn't be conflicting. The company hopes to announce a winner by March 1st week and debut the creative in April 2015.